.svg){kind=icon}
A Technology Leader Bringing Discipline to Procurement
InMarket is a leading technology and advertising platform, helping brands reach consumers with greater precision and accountability. As the business grew, leadership recognized that procurement and supplier management needed to grow with it. Without discipline at the supplier layer, the company faced the risk of off-contract spend, fragmented vendor relationships, and limited visibility into where its dollars were actually going.
Michael Leiken, Vice President of Procurement Strategy, set out to solve that. His mandate was to enable efficiency, add diligence to the buying process, and improve overall management of supplier spend. The selection criteria for a procurement platform reflected that scope. Leiken needed a solution that could manage procurement and supplier activity, bring more spend under management, reduce off-contract risk, and meet InMarket's needs across the business. Levelpath became the platform that delivered.
Outcomes from the partnership:
- 80%+ of supplier spend now influenced by procurement
- Off-contract spend reduced through standardized intake and supplier governance
- Faster contract cycles and supplier diligence with AI-powered workflows
The Challenge: Building Procurement at the Pace of Growth
InMarket's procurement team faced a familiar challenge for fast-growing technology companies. Spend was happening across multiple business units, often through informal supplier relationships that had been built up over time. Without a single intake process, the team had limited visibility into what was being purchased, on what terms, and from which vendors. That lack of visibility translated directly into risk: off-contract spend, duplicate suppliers, and limited leverage in renewal negotiations.
The team had previously relied on a combination of manual processes and disconnected tools. Each had value in isolation, but together they could not deliver the kind of unified view procurement needs to bring spend under management. Leiken needed a platform that could establish a procurement front door, automate diligence, and absorb new categories as the function scaled.
Why InMarket Chose Levelpath
The criteria were clear. Leiken needed a platform that could manage both procurement workflows and supplier activity, bring more spend under management, and reduce off-contract spend risk. Levelpath's AI-native architecture matched on every dimension. The platform offered a single intake experience that stakeholders across InMarket could adopt without specialized training. AI-powered analysis absorbed the manual work of supplier diligence, freeing the procurement team for higher-value engagement. And the platform's flexibility meant InMarket could configure workflows to match its actual operating model rather than forcing the operating model to match the tool.
Bringing Spend Under Management
Once live on Levelpath, InMarket's procurement function rapidly expanded its influence over enterprise spend. Today, the team influences approximately 80% of supplier spend across the business, a level that puts InMarket on par with mature procurement organizations many times its size.
That influence comes from two design choices. First, Levelpath gives every stakeholder a clear way to engage procurement from the start of any spend decision. The intake experience routes requests to the right reviewer, surfaces the right diligence questions, and captures the information procurement needs to add value without slowing the business. Second, the platform's AI-powered workflows handle the analytical work that previously required hours of manual effort, so the procurement team can engage more suppliers with the same headcount.
Supplier Diligence and Contract Discipline
With Levelpath's supplier onboarding capability, InMarket has standardized the diligence applied to new vendors. Each supplier moves through the same set of checks, the same documentation requirements, and the same approval workflow. The consistency reduces risk and creates a clear audit trail.
Contract management runs through the same platform. With contracts centralized in Levelpath, the procurement team can surface renewal dates early, prepare for negotiations with full historical context, and avoid the auto-renewal traps that legacy software vendors increasingly use to lock in customers. For InMarket, that discipline translates directly into cost control and risk reduction.
Looking Ahead
InMarket's procurement function is operating at a maturity that exceeds what its team size would suggest, and Levelpath is the platform that makes it possible. As the business continues to grow, the procurement team can expand the categories under management, deepen supplier relationships, and continue reducing off-contract risk without expanding headcount.
For a technology and advertising company that competes on operational efficiency and disciplined investment, having procurement run on an AI-native platform is itself a strategic asset. InMarket is using Levelpath to put procurement on a footing that supports both the current scale of the business and the next phase of growth.
